According to published reports, Amazon plans on offering streamed downloads of movies. OK. Interesting plan as Amazon experimented with movies on its site a while back (independent feature-ettes that actually were quite cool). But this? Not sure what the plan is and how it will prevent people from capturing the streams (no brainier) and circulating them on the Web. I imagine there will be some sort of DRM scheme, but that remains to be seen.. When companies proclaim that by using streams consumers cannot download them, they are naive and shortsighted (and don’t spend much time at hackers sites).

Lots of pieces of this puzzle are missing, but the cognoscenti have been waiting for Amazon (and eBay as well) to enter the digital download fray. Does Apple have anything to worry about? Doubtful.