You can feel the momentum change. It’s palpable. The acceptance of Podcasting is growing by the day as major media companies see the opportunity. It’s so easy and effective; the Media Giants are shaking their heads and wondering “what’s the catch?” There is none. It’s personal and timely and portable. Money can be made, directly from the ‘casts themselves (by inserting ads) or by tying back to other assets in the brand.

WMAQ, Chicago, is the latest to join the Podcasting phenomenon. The lightning speed at which Podcasting is making an impact is unprecedented because of the buzz that transfers from user to user to non-user. Once media players have imbedded tools to manage Podcasts, this trend goes to the next level. Products such as Ipodder and Doppler need to be pre-loaded in iPods, I-rivers, etc… A story for another day.

Who’s next to join the Podcasting parade? A better question is, who wants to be left behind?