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Tuesday, November 29
Post-Turkey Day MADCast: TV over the web, IPTV
by
m2
on Tue 29 Nov 2005 07:08 PM PST
Today, Allen and Mike return from the holdiday weekend after extended travels to places like Phoenix Muni and the western suburbs of Chicago (Mike, that is). What do we have to talk about? TV over the Web which is different than IPTV. Yes, yes it is different. Listen and see what we mean.
 1 AttachmentsMonday, November 28
TV over the Web Shifts Power of Advertisers
by
Allen Weiner
on Mon 28 Nov 2005 11:09 AM PST
We return to the thrilling days of yesterday--the days when advertisers had clout in making programming decisions. If you think what’s happening in In 2006 and beyond, look for advertisers to create their own content and deliver it to consumers. Look for even more replicas of the model, articulated below in this release on Yahoo! News. Dentsu Inc., Japan's largest advertising company, and five television networks said on Monday they have started talks on setting up an Internet television joint venture. Dentsu and Tokyo Broadcasting System Inc., Fuji Television Network Inc., Nippon Television Network Corp., TV Asahi Corp. and TV Tokyo Corp. said they aimed to provide content online, seeking to attract the growing number of high-speed fibre-optic Internet users in Japan. The proposed alliance comes as Japanese broadcasters face pressure to change with the advance of technology and Internet companies try to take a slice of the lucrative business. TBS is currently considering a merger offer from Internet shopping mall operator Rakuten Inc., while Fuji earlier this year fought a takeover battle with Internet firm Livedoor Co.. Online advertising is also taking revenue away from TV. Dentsu is focusing on the Web advertising market, forecasting that its Internet-related business would post annual sales growth of about 30 percent over the next few years. |
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