Thanks to Red Herring, I read about a site called Judy’s Book, a “yellow pages” that is based on user recommendations. It’s very well organized, and part of the Web 2.0 (I hate that name) phenomenon where individuals add their voice to the Web to make it more personal.

Simply put, the winners will be those who get the most traction. My favorite site in this realm, Tripadvisor, has saved me from many bad travel experiences. I like Tripadvisor’s approach which essentially has people send in reviews. That’s it. No fancy bookmarking, no log-ins, not downloads, etc.. There is beauty in simplicity