Free Wi Fi with some level of sponsorship is the future. I think I’ve mentioned it on this blog many times. Newspapers MUST get into this act. Imagine a free Wi Fi service on a commuter train with an ad strip (as mentioned for the Sunnyvale deal) or even a branded strip (ala Film Loop) that runs across the bottom of the screen that has the latest news headlines from the "paper." Information providers better move fast because there is going to be only so much real estate available on the screen of free Wi Fi users.