It's the end of the week and we decided we just had to do another 'cast. Highlights of todays 'cast -- Yahoo's RSS-enabled e-mail and Michael Robertson's latest shot across the music industry's bow.

Maybe this ad exec is trying to soften the blow that radio--as we knew it--is fading fast.

"Radio is at the center of a perfect storm of technological threats," said David Verklin, chief executive of media buying agency Carat Americas. "It has to reinvent itself."

I don’t see anything wrong with Tivo allowing consumers to search for ads. The issue is what happens when you find those ads? Given the reduced cost of acquisition, those who search should be given an offer or discount or something for their trouble. Makes sense, doesn’t it?