Mega kudos to GM (yes, the car guys) for launching a “Podcast” from The Chicago Auto Show. One note: the only way of accessing the ‘cast is by pasting the XML code into a RSS reader (such as Pluck or Bloglines). There also must be the means to simply click on an MP3 button and hear it “live.’ The need to offer instant gratification is a must.

 

I have to wonder....if GM continues to see the value of Podcasting, will it continue down the path of supporting the dead-end proposition of satellite radio?