All the pop-ups that are fit to block?
The New York Times Company announced today that it has reached an agreement to acquire About, Inc., a leading online consumer information provider, from PRIMEDIA Inc. (NYSE:PRM) in an all-cash transaction valued at approximately $410 million. The acquisition is subject to customary regulatory approvals and is expected to be completed late this quarter or early in the second quarter.
Guess I am missing something here. The only far-out idea I have is that The New York Times turns About.Com into a citizen journalism stronghold. They’d better kill off those annoying pop-ups and get better guides if they want the idea to work.
Stay tuned.
