The story below is from CBS Marketwatch. The folks quoted as well as the insight provided is very shortsighted. All you need to do is look at what Viacom is contemplating to see the point. Big media is on the way out. The first wave will hit news and information with others (rich media mos notably) to follow. Power will not be in size—power will be in impact as well as the ability to reach key connectors who forage for news, information and commentary and share those findings with others in their “network.” Individuals will be the powerful media companies of the future. Just look at the platforms, such as Yahoo! 360, being built to facilitate viral sharing of information (and later music, movies, TV programs). I am not saying The New York Times, CNN, etc.. will not matter. I am saying that if they do not develop the tools to allow key foragers to find their content, manage that content and share that content, they will be toast.

Major media companies have the most influential Web sites, according to the founder of Technorati, which tracks the popularity and content of almost 8 million Web logs. David Sifry issued an analysis this morning showing that BoingBoing.net is the blog that has achieved the most attention and influence on the Web when measured by the number of people who link to it. Technorati considers linking a proxy for attention and influence. "The most influential media sites are still the well-funded sites like The New York Times, the Washington Post and CNN," he said. However, a lot of bloggers are gaining currency. "BoingBoing and Instapundit are highly influential, especially among technology and political thought leaders, and sites like Gizmodo are seeing as much influence as mainstream media sites like MTV.com," Sifry concluded. Technorati's analysis.