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View Article  Video Clip: Crossroads of America

If I were to do a "TV series," it might be on certain spots in the U.S. that are "crossroad" points. These are locations in which you can learn a lot about people by observing their habits and get a feeling for what comprises American culture.

This clip is outside 30 Rockefeller Plaza, the home of NBC-TV; you've seen it in countless movies. Just a minute of watching the world go by.

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View Article  MADCast: Blogs, Videoblogs and Home Pages

Mike and I tackle a slow news day by talking about the digital media we use in our daily lives.

 

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View Article  "The Girl in the Cafe" and IPTV

I was just reading about a drama being produced for BBC-One called ‘The Girl in the Café.” It was written by Richard Curtis, the screenwriter for “Four Weddings and a Funeral,” “Love Actually”, “Notting Hill” and (I think) “Bridget Jones.” The show will air this summer as part of BBC’s celebration of African culture.

 

In the U.S., we cannot get BBC-One; we do get BBC America, but I tend to doubt it will air this program. On the other hand, with the sad state of sitcoms and other network fare, wouldn’t American audiences (who are fans of Curtis’ films) be eager to see this TV-movie? I would.

 

The answer? (You saw this one coming)—let me download the show on the Web. I’ll even pay for it. Given the difference in TV formats (PAL vs. NTSC), downloading the file makes sense.

 

Anyone listening?

View Article  Who Will Pay for Content?

This is a research theme I intend to explore. Here's is an interesting tidbit from the people behind Ajc.com's Website. The trick will be to identify those who "dig deep" for news and information. I think I can do that. This story was in line56.com

Blogging for Bucks
by
Wednesday, April 27, 2005

AJC.com, the online arm of the Atlanta Journal-Constitution, sees a discrete segmentation of sports readers. "There's a small segment of the overall sports population that wants to go deep," says Hyde Post, editorial director of AJC.com. "The people that do will dig forever."

A recent article in the New York-Times talked about a very similar phenomenon in that portion of the video game population willing to spend as much as thirty hours a week in massively multiplayer games.

In both scenarios, users are willing to pay recurring subscriptions for the right to go deeper than their more casual peers. In the case of AJC.com, this means getting access to blogs maintained by sportswriters and beat columnists.

The idea of paid blogs is admittedly a new concept for both companies and their customers or prospects. Very few companies (Marqui is an example) are paying consumers to blog about them, but the idea of paying companies for access to their own premium blogs is more mainstream -- at least in the sports world, where the ever-popular ESPN.com introduced paid content several years ago.

Still, after about a year of experience with the model, AJC.com met its -- admittedly modest -- revenue and subscription goals, and in future the contribution could be greater. "The boats are still out as to how deep that vein is," concludes Post. "But people want to know everything they can possibly know, and this gives them a chance to become a part of that community."

AJC.com relies on tools from Traction Software for its paid blogs, which integrate seamlessly with free content from a navigation point of view.

View Article  The Global Digital Opportunity for The World Cup

I was talking with a friend the other day about the World Cup and the fact that it would be perhaps the best global sporting event to see in person. All eyes will be on how FIFA ®, the World cup organizing body, utilizes the “digital channel” to allow the billions of fans who cannot fly to Germany (let alone get tickets) enjoy the games. Here’s a story from the UK talking about one effort to monetize the qualifying games.

 

As for me, I think it could be one of the greatest videoblogging opportunities ever. If someone gave me a press credential, I’d be there.

View Article  Disney Retools Moviebeam
It's not that Moviebeam was not a good idea. The growing trend of offering TV and video content over the Web is a far better idea and far more efficient.
View Article  MADCast: Are Big Radio Networks Eyeing Podcasting?

Mike and I talk about Infinity's plans plus the impact of some new distribution models on content creators. Are we all going to be the next round of Dot.Com millionaires or just a bunch of pretty faces (and voices)?

Plus, is it true consumers are starting to realize network sitcoms are...well...not that good?

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View Article  KYOU--Open Source Radio

I found this new radio site that (I think) is being launched by Infinity Broadcasting. It’s called KYOU radio and bills itself as “open source” radio. It gives you the ability to register and upload your Podcasts (one at a time, and not the XML feeds). Not clear as to what manner the “station” will use to air the Podcasts or how creators will be compensated, but it looks interesting.

 

The more of these kinds of operations that launch—like Open Media Network—that take your Podcasts and videoblogs and componentized them (that is, take them out of the context of the blog in which they appear), the more I will need to mention my blog or other relevant information in the blog-casts. I also wonder how these sorts of sites will be able to report traffic or other usage stats to those who submit content.

 

View Article  Time Warner's Turner to Launch Online Game Network

I don't know much about this announcement, but if Ted Turner is behind it, I'll bet it's cool. I'd also bet there is some sports element to the games.

When it comes to creativity and daring, Turner is unsurpassed; well maybe Sir Richard Branson is up there as well. Keep in mind, it was the Original Superstation, WTBS, that created the TV show "Tush," named for the creative genius Bill Tush. Two members of Bill's troupe--Bonnie and Terry Turner--went on to stardom as writers for SNL and the sitcom, "That '70s Show." Jan Hooks, also from "Tush," went on to be a cast member on SNL.

And they owe it all to Bill...

 

View Article  Open Media Network Launches

Today marks the launch of Open Media Network. The video and audio content of this blog can also be found there. Here's an article in the San Francisco Chronicle that gives the details.

 

View Article  Follow Up to Today's MADCast: Mike's On the Money

I am disappointed and underwhelmed:

RealNetworks to Launch Portable Music Service: SourceMon Apr 25, 2005 06:47 PM ET

NEW YORK (Reuters) - Digital media company RealNetworks Inc.(RNWK.O:
Quote, Profile, Research) plans to unveil on Tuesday a new portable music service for digital music players as part of its subscription service portfolio, a source familiar with the plans said on Monday.

The Seattle-based company, which currently operates the Rhapsody subscription music service, will now let listeners rent music on a monthly basis that can be stored on a range of supported digital music players.

The service will cost $14.95 per month, which includes a subscription to the Rhapsody service. Rhapsody subscribers currently pay $9.95 a month to listen to over 900,000 songs streamed to desktop computers.

View Article  SF Chronicle Business Podcast

I was talking to San Francisco Chronicle business writer Benny Evangelista, and it seems he does a tech Podcast each week. I listened, and it's quite good. Go HERE to listen.

 

View Article  MADCast: Major League Baseball Launches Blogs

And Mike and I cannot resist commenting.

Also, some speculation on Real Network's big 10th anniversary announcement.

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View Article  Video Clip: A Lesson in Reptile Identification

More from the alligator tamer at yesterday's Phoenix RV Show. Here, he explains the difference between alligators and crocodiles.

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View Article  Website Aggregates Minor League Broadcasts

Sportsjuice appears to be a great place to find a vast array of minor league games that are broadcast over the web.

 

View Article  The Digital Opportunity Starts with Minor League Baseball

I am reading a lot about Major League Baseball’s lumbering plans to offer blogs (not sure if they will be by fans or players) and how the NFL is shifting gears to become more fan friendly on the Web, but the revolution will start in the minor leagues.

 

If you follow Minor League Baseball (and most people have better things to do), you already know it’s an exploding market. Yes, it has consolidated, but 20 years ago there were far too many teams, and now it’s down to a manageable two or three leagues in each division (Low A, High A, AA, AAA and Independent). There are three or four new sponsored stadiums/palaces being built each year in each league and there are serious owners spending serious money to draw fans looking for good entertainment at a fair price.

 

Minor League Baseball is the perfect place for the digital revolution to start. Every baseball fan wants to hear about future stars, especially if they are players on the way to help their team. And every team wants to build a base beyond their market to make their teams/stadiums a draw for baseball-hungry travelers. Check out the baseball fan blogs—many are devoted to minor league teams.

 

Each minor league team should have its games broadcast on the Web and offer a blogosphere for fans to put up stories, pictures and video. Any revenue they may think they will lose will be made up on merchandise sales. Baseball America, the bible for baseball nuts (like me) has a story in each issue about the painstaking care minor league teams take in crafting new logos and designing hats, t-shirts, etc..

 

This summer, I hope to have video from at least a few minor league games. I wish it were more; some summer, my wife and I will hop in an RV and cruise the country seeing as many minor league games as possible. and posting video, of course.

View Article  Video Clip: Alligator Wrestling at the Phoenix RV Show

Okay, it's now logical to ask, were there RVs are the Phoenix RV show? Oh yes, there were plenty, and I'll get to those in due course. Here is a guy who does alligator wrestling at these sorts of events. I didn't catch his name, but here he bulldogs a gator to bring it to submission. Paul Hogan was nowhere in site.

Again, no commentary--just action.

 

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View Article  Video Clip: Dog Agility at the Phoenix RV Show

One of the higlights of our trip to the Phoenix RV Show, at the Civic Plaza, was an exhibition outside the Civic Plaza by Dog-On-It, a company that bills itself as doing "dog training for the real world."

Here is a Border Collie showing off its acrobatic skills. Given the scene, I let the action speak for itself.

 

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View Article  Video Clip: Carnegie Deli

Just in time after the headlines reveal that being obsese will not kill you. The perfect place to celebrate getting fat (and eating fat) is New York's Carneigie Deli, arguably one of the best (if not best-known) Jewish (or Jewish-style) delis around.

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View Article  Video Clip: I Know (www.iknow.tv)

So, I am walking back to my hotel when I stumble upon a “news event.” Some folks from a new company—“I Know”—are handing out souvenir coins on Avenue of the Americas at 48th St. Given the age and high-tech demeanor of the group, my hunch is it’s some sort of new Web content business. They plan on launching next week, and were excited that a random videoblogger (me) was anxious to shoot some footage of them (as well as ask questions).

 

The coin is cool and bears the slogan—“This coin is the key.” The website is up with some teaser material; it might not be totally live until next week. Check back.

 

 

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View Article  Video Clip: Who Wants To Be A Rockette?

On my way to an appointment in the area of Radio City in NY, I spotted a line of young women waiting for tryouts to become Radio City Music Hall Rockettes. I didn't even know Rockettes still existed?

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View Article  New Wiki Slaps TV Upside Its Head

I am a sometimes fan of CNET and its News.Com site. Back in the Dot.com heyday, when I lived in the Bay Area, I used to be a periodic guest on some of their TV shows. I like Richard Hart, ex of KRON and a number of how-to videos sponsored by Esquire we used to sell at our video store in Seattle.

 

Anyway, News.com has this wiki that asks people to add their comments about the future of TV. Yikes, everyone’s on board predicting its demise. And here I thought Mike and I were just being curmudgeons.

View Article  The Jail Cell Radio Network

In a world gone mad:

 

Martha's $30 Million Sirius Deal

That's how much the satellite radio network is guaranteeing over four years. Plus: It'll help develop some of MSO's lesser stars

 

Are those agents queuing outside San Quentin?

View Article  Adobe Buys Macromedia

No in-depth insight here--simply further evidence that the future is built around consumer-generated content. The merger of Adobe’s workflow, text and graphical capabilities with Macromedia’s rich media tools is empowerment for semi-professional and consumer creators.

 

Also consider the ubiquity of Adobe’s PDF format and Macromedia Flash. That’s powerful stuff
View Article  Full Disclosure Network
Along with a lot of people talking about the future of TV news, there are some people actually illustrating the de-politicization of the news process. To see the future of TV news, check out the Full Disclosure Network.
View Article  Video Clip: Penzeys

We finaly made it down to Penzeys. Penzeys is a Midwestern spice company that has a series of stores in the heartland and a thriving catalog business. As serious cooks, we love to try new spices and spice blends.

Penzeys held a contest for spice lovers to vote where the company should open its next store. Boston won, but Phoenix came in second. This is their Phoenix store (which actually is in Scottsdale).

 

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View Article  Video Clip: "Desert Dogs" Regional Police K9 Trials

We had this event marked on our calendar with a big red circle. This is a two-day event held at Scottsdale Stadium, Spring Training home of the San Francisco Giants. Instead of Alou and Bonds in the dugout, there were some well-trained four-legged athletes. This clip feature Alex, who works with his "partner" for the Arizona Department of Corrections.

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View Article  U2 Live and on your Cameraphone

Talk about anytime minutes, last night at the spectacular U2 concert at Glendale Arena, cellphones were out in force. As part of the show, Bono asked those in attendance to text message to contribute to his cause, One.org.

 

What’s interesting is that the tickets clearly stated that there were no cameras and/or recroding devices allowed. Clearly, however, the majority of cellphones last night were cameraphones. People were snapping away every few seconds. A few folks near us were emailing the photos as soon as they were shot. And despite the fact they everyone was searched, there were a ton of digital cameras at the Glendale Arena. Bono even reached down, took one from a fan and clicked a picture of himself before handing it back to the bedazzled devotee.

 

Fast forward to the point in time when these phone are equipped with better video capabilities. I mean, whoa! Less than 24 hours after the show, can you imagine the number of bootleg videos of the show pouring through the Web. I mean, there will be enough torrents to cause a torrential downpour.

 

This is serious stuff. Since security guards are not allowed to physically pat your down—this not a flight to Tel Aviv—I could have snuck my trusty Sanyo Xacti MPEg-4 camera into the show and no one would have been the wiser. Attached to this post could have been an amazing clip of Bono singing “One” or “Where the Streets Have No Name.” It does not seem right to do that, unlike baseball games where I shoot clips of Hall of Fame players, people parachuting into the stadium and Sausage Races.

 

There are some serious issues on the way for the recoding industry, although most of them are already here. The Web will become bootleg concert city—it’s inevitable. That is, unless the music industry embraces rather than scorns new technology.

View Article  Fixing My Webcam

After repeated tries, I now have my Webcam working with Serious Magic’s Visual Communicator. I went into the XP settings and attempted to change the drivers so that the PC read the Webcam video drivers instead of the TV tuner card. No luck.

 

Then, I figured that perhaps the issue was with my Logitech software. Maybe, just maybe, it was not the latest version or the version not suited for Windows XP.

 

Bingo!

 

Now, I am up and running and won’t have to use funky trial software to create Video Rants.

View Article  Broadband for Commuters

This is way cool. It also looks to be the making of a global trend. Even if it becomes part of a paid subscription service, it will be extraordinarily valuable. Broadband service for commuters turns the PC and other devices into a platform for communications (Skype while on the bus or train); productivity device; radio, TV, and movie studio. The impact on cellphones will be powerful, hence T-Mobile’s involvement. It’s also why I am skeptical about non-Internet delivered services such as satellite radio.

 

100 mph WiMax hits the rails to Brighton

Service uses WiMax uplinks for Wi-Fi on the train

 

By Peter Judge, Techworld

 

Commuters from Brighton to London's Victoria station can use free broadband on the train, thanks to a Wi-Fi-and-WiMax service. The Brighton Express is an apt place for a pioneering Wi-Fi service, given Brighton's role as a high-tech media-savvy remote suburb of London (and home of more than one Techworld stalwart), but T-Mobile hopes to make this the standard way to deliver Internet connectivity on the move.

Users get an 802.11b Wi-Fi service in the carriages. A pre-WiMax system from Redline connects from antennas on the carriage roofs to base stations by the side of the track (very much like the non-mobile system at the Science Museum). The service was integrated by Nomad Digital, a WiMax specialist, and will be offered free by T-Mobile for a trial period.

 

View Article  More Podcasts from the BBC

Once again, the BBC gets it. Despite some of the business turmoil in and around the BBC (selling off divisions, etc..) they have a vision that’s not shared by the U.S. counterparts. Well, at least not for the mainstream ones likely to face major digital competition.

 

BBC to extend podcast trial with 20 extra programmes April 14, 2005 by Staff LONDON – The BBC will 'podcast' up to 20 more radio shows including excerpts of Radio 4's 'Today' programme and Radio Five Live sports debate show 'Fighting Talk', following on from the success of its initial downloading trial.

Speaking at Music Radio 2005, BBC radio and music interactive controller Simon Nelson revealed that the podcasting trial, where listeners have news programmes delivered to their computer or MP3 player, will be extended until the end of the year due to the success of last year's effort. He added that the BBC will explore the technology and distribution of the medium further.

View Article  MADCast: Rupert Murdoch Tells Newspapers to Embrace the Web

Close, but no cigar. Newspapers need to embrace the (evolving) consumer. Take it from someone who worked in digital media at a major daily newspaper.

 

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View Article  Viewing "Video Rants"

The handful of Video Rants on this site has some downloading issues. They cannot be downloaded to “open” because the Logitech SW will not work properly due to some security pre-sets on my computer. My company will not allow us to enable plug and play features on our home network. Never mind, it’s a long story.

 

I am using a trial version of Video Edit because I cannot get Visual Communicator to recognize my Logitech 4000 Webcam. Once I get more serious about these rants, I will use my tripod and Sanyo Xacti to record them. The Video Edit SW (unregistered version) saves the files in some odd MPEG2 flavor; I have been able to download them and open them in Window Media Player. Most of the time.

View Article  Prodigem

I just ran across a legal P2P file sharing and hosting service called Prodigem. I am trying to find out more information, but it looks similar to what Open Media Network is trying to do. It also shows that Google (and others of its ilk) need to accelerate their video search and serve plans or be left behind.

Prodigem's "about us" info is sketchy. Stay tuned.

View Article  Google Launches Video Service

Google just launched its video intake engine. I mean just launched. It’s here. Looks like you might need a gmail account to get in. Since I have one, I am not sure.

 

You are asked to download an installer (small .exe file) that allows you to scan your directory. It now supports a lot of varied formats, but not my MPEG-4. I alerted Google and they will have it added within a day.

 

The goal, as Google explains, is to understand the nature of what’s out there in the video world in terms of content types and topics. They will build taxonomy and indexing based mostly on XML tags. So, the more you tag and the more precise your tags, the more in-depth the taxonomy.

 

Down the road, it’s likely Google will want to be an enabler between content creator and consumer by offering a service that either inserts ads (using Ad Sense) or collects fees on behalf of consumer creators. So, as someone asked me last week—YES, Google might become a hosting site.

 

Video search has gone from red hot to white hot.

View Article  The Problem With Podcast and Videoblog Search

From out of seeming nowhere, we are about to be inundated with companies wanting to search, index and offer feeds to Podcasts and Videoblogs. Sure, it’s a good idea.

 

But wait…there’s more. If a consumer creator needs to submit his/her Podcast to each and every video/audio search wannabe, well…that’s kind of a waste. I don’t want to spend extra time submitting my audio and video wares; they can come and find me just like they do for “regular’ Web content. If Yahoo!, Google, MSN and everybody’s Great Aunt Susan asks me to fill out a form, mark off the tags/metadata and then upload my files, I’ll spend more time filling out forms than actually creating media.

 

And that’s bad and counter to the concept of free-flowing consumer media. If I want to fill out forms, I’ll join the Armed Forces or see a doctor.

 

So, content searchers and indexers…Come and find it. I’ll help if I can, but make it painless!

View Article  Open Media Network

Definitely worth checking out if you are a Podcaster or Videoblogger. The project is powered by technology from Kontiki. Kontiki has worked with CNET, the BBC and some financial firms so they have content delivery down cold. This project is intended to show off Kontiki’s capabilities in the area of consumer-created content distribution.

View Article  AOL Hooks Up with XM

Interesting deal. Will XM look to add Podcasts as part of the mix? If so, they may want to talk to TVEyes and it's new service, Podscope. XM could become a hosting service that empowers Podcasting for satellite radio. I also wouldn't be surprised to see AOL's Singingfish group involved somehow; that product has some amazing capabilities.

AOL, XM Satellite to Start Web Radio Service


1 hour, 44 minutes ago

NEW YORK (Reuters) - America Online on Monday announced plans to launch a Web-based radio service with XM Satellite Radio in a move that may help XM win customers from AOL's 24 million subscribers, driving XM shares higher.

 

The service, which will offer about 200 channels streamed over the Web in CD-quality sound for a monthly fee, will combine existing stations from both partners and will begin to roll out this summer.

The service, which will cost an estimated $5 a month, will be available for free to AOL's current paying subscribers. AOL is a unit of Time Warner Inc. , the world's largest media company.

XM Radio subscribers will have access only to XM's online stations, but some AOL programing will be available on XM's stations.

The deal represents another attempt by AOL, the world's largest online service, to stem the loss in its paying subscribers. It increases exposure for XM, the leading U.S satellite radio provider, which hopes to win more customers from AOL's estimated 24 million subscribers.

View Article  Podcasting: Still Under the Radar

There’s still a long way to go before Podcasting enters mainstream.

 

Jeff, my new personal trainer, asked me what I thought about satellite radio. I told him I was skeptical and thought there was more promise in trends such as Podcasting and Internet radio. Jeff has never heard of Podcasting, and he’s a fairly hip guy.

 

Sounds like Podcasters need a marketing campaign, but then again there are those in the Podcasting universe who seem to enjoy its relative anonymity. Not me.

View Article  Podcasting Baseball Games

It’s funny how media minds think alike. A few weeks ago, when Mike and I were sitting at Ho Ho Kam watching the Cubs play Colorado, and Mike suggested we just record our conversation during the game and put it up as a Podcast. Between my arcane knowledge of needless baseball trivia and Mike’s comments about sports, media, music, life, etc… we’d have something that maybe two or three people might find enjoyable.

 

Well, someone beat us to the punch. At My Sports Radio, there’s a Podcast from the other day where a would-be sportscaster comments on the Phillies-Nationals game as he watches it on TV. I love it. Other fans would love it too. It inspires me to try our idea of recording our in-game drivel and put it up as a MADCast.

 

Stay tuned.

View Article  NCTA

I cannot help but wonder if, in five years, there even will be a National Cable Television Association? If cable exists, it will be part of a new homogenized media product that bears no resemblance to cable TV of today. I was around at the start of cable TV. I even met the man who "allegedly" invented cable TV--the famous appliance store owner who strung coax from his shop to a nearby mountain to get "distant" TV signals from Philadelphia and New York. It was a ploy to sell more TVs. Anyway, cable's time has come and in about five years, will be gone. Maybe sooner.

Next stop--TV over IP.

View Article  Al Gore to Launch New Cable Channel

Al Gore’s idea is a good one given the spark in citizen journalism. The puzzling notion is why the company would look for cable TV distribution. Seems to me this is a Web/IPTV-TV over the Net product. The ability to reach younger viewers (one of its stated purposes) is much better served by using the Web as a primary distribution medium.

 

This is not to say that cable wouldn’t provide a decent secondary channel, but just look at what’s happening in the world of citizen journalism and you’ll see a resounding consensus that the Internet is the future for such applications. Jamming a new idea down an old pipe is not the way to go.

 

Gore Launches TV Channel for Young Viewers

 

SAN FRANCISCO - Al Gore has a plan for luring the Internet generation back to television: make it more participatory by having viewers contribute their own video.

 

The former vice president and longtime Internet champion joined investors Monday to announce the creation of Current, a cable TV channel that will target younger viewers with a blend of news, culture and viewer-produced video.

 

Gore will serve as chairman of the board of the new venture, which will be based in San Francisco.

 

He and Joel Hyatt, the founder of Hyatt Legal Services who will serve as Current's chief executive, assembled an investment team that paid $70 million last year to acquire the Newsworld International channel from Vivendi International.

 

The channel, to launch Aug. 1, will remain privately financed and initially will be available in 19 million cable-subscriber homes

View Article  Google to Trial Video Service

This from ZDNet:

SAN FRANCISCO--Google will begin archiving personal video clips as part of its ever-expanding search service, company co-founder Larry Page said Monday.

"We're going to start taking video submissions from people" in the next few days, Page told a crowd at the National Cable & Telecommunications Association show here. Later, in response to a reporter's question, he called the move an "experiment in video blogging."

 

An interesting move from Google. A few questions:

 

  1. Does this mean Blogger (Google’s blogosphere service) will more easily support videoblogging?
  2. Will Google have a player to show the clips or just use the native player on the user’s desktop?
  3. Will Google drop ads in the videos, and if so, will they have a revenue-sharing deal?
  4. Does this mean Google wants to be a media company, even if it’s one focused on the long tail of content?
View Article  They Needed A Survey to Figure This Out?

'Podcasts' Catching on with iPod Owners - Survey

Headline from the Pew Internet Life folks... talk about stating the obvious.

 

View Article  Giving Away Free Wi Fi Access: It Makes Sense

Mike and I have been saying for nearly a year that companies like Starbucks, need to give away Wi Fi access and focus on the content opportunity (beyond selling CDs) and other vertical aspects of their businesses. By offering free access, it’s a no-brainer that folks will stay longer at the coffee shop and buy more coffee, more food etc… That alone will pay for the cost of access.

 

In the future, however, these Wi Fi centers will be important hubs for content foraging. Details of that scenario are in Mike and my proprietary research.

 

This story is in the Minneapolis-St. Paul Business Journal:

 

Dunn touts free Wi-Fi as edge against coffee chains

Nicole Garrison-Sprenger

Staff Reporter

Dunn Bros. Coffee, Minneapolis, is taking on its larger coffee-chain competitors by promoting one of its perks -- free wireless Internet, or Wi-Fi.

While a number of independent coffee shops offer free wireless Internet connections, including Cupcake and Marysburg Books Coffee Emporium in Minneapolis, Starbucks patrons need to pay for an account with T-Mobile HotSpot. Most Caribou Coffee stores offer a similar fee-based service through SBC Communications Inc.'s FreedomLink Wi-Fi network.

Beginning April 1, Dunn Bros. will launch an advertising campaign in the Twin Cities created by Minneapolis-based Dalton Advertising touting its free, permanent wireless Internet. The campaign will include ads in magazines and on bus sides coupled with in-store posters. One tag line reads, "Other coffee shops give you a free stir stick." The ads will run through the end of the month and are part of a larger campaign highlighting the unique "local flavor" of Dunn Bros

 

 

View Article  Mark Cuban Could Do it

All it takes is one sports owner to step forward and encourage fans to bring digital cameras and video cameras to the game and take pictures and videos of their favorite players and game action. Heck, I’d even give the fans memory cards at the door at something like "Secure Digital Media Night.". Then, offer these amateur photogs and videophiles spots on the team’s Web sites for the best of those pictures and videos to be displayed. Let other fans vote on the ones they like best…have fun with it.

 

The league might bristle at this; after all, they need to protect their proprietary interests and the interests of the players. Hogwash. All it takes is one progressive owner to understand how much it will excite the fans. So, we know who that owner is… A sports nation turns its wistful eye to you, Mark Cuban.

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