Just after I slammed the local paper, I give it thumbs up for its distribution partnership with local the local NBC affiliate. The 12 News I-Cast is a well-produced, quick and dirty video summary of the news headlines. It’s quite up to date and is original content crated for the Web. It’s a money-making scheme as it features a short commercial for a local car dealership (hey guys, make the ad clickable, meaning you can click inside the ad for more information).

I just read this in the newspaper (not kidding). But by the same token, the paper didn’t have the final score of the Diamondbacks-Giants game which forced me to go online to see who won. 1.9 % drop? Seems like only the beginning.

One note: some of the drop is due to changes in how circulation is counted. This came after some misrepresentation last year.

More evidence that our endless prattling on and spilling of digital ink about consumers-as-content-creators is on the mark.  Admittedly, this story details a slight variation on the theme, but still . . .

Why shouldn't an "underpaid radio producer/DJ" get some love by creating a cool mash-up? His station owners should be beside themselves with joy at the the major branding campaign he's done -- alone.

Why should record labels go after this guy? (We don't think they should but they might, being record labels and all.) Heck, it might even lead to greater sales of Oasis albums. (Not that I'll ever change my mind about Oasis.)

Mike and I are now calling our agent...Just imagine if our MADCasts actually sounded professional. Does being number three mean we try even harder?

May 02, 2005

For the third straight month, Science@NASA was the top podcast at Podcasting News. The NASA podcast discusses everything from the weather on Saturn to going to the bathroom in space.

The NASA podcast led The Seanachai, a weekly show of off-center storytelling and commentary, and What's on Tonight?, a look at the future of media, to get the top spot. The podcasts have swapped places on the Top 10 list since March.

"The Top 10 list demonstrates the quality and diversity of content available through podcasting," notes Podcasting News' Elle Webb. "Podcast listeners can enjoy news, comedy, storytelling and a variety of music shows, whenever and wherever they want to."

Backfence, a high profile citizen journalism site, launched today. It's focused on Reston and McLean, Virginia but hopefully coming to a city or town near you.

Take a look.