by
Allen Weiner
on Mon 09 May 2005 02:05 PM PDT
Move over Casey, performing rights organization BMI takes it directly to the consumer with a new Podcast featuring up and coming stars:
BMI Senior Vice President, Writer/Publisher Relations Phil Graham announced today that the company is launching a podcast series to bring promising new songwriter/artists to the attention of key industry executives including record company A&R staffers and creative executives at music publishing companies. The BMI podcast, entitled "See It Hear First(TM)," will also be available on BMI.com(R) beginning Monday, May 9.
"The podcast is a natural evolution of our long tradition of promotional CDs and our nationwide series of live showcases promoting new songwriter/artists," said Graham. "Our close collaboration with creative executives at record companies and music publishers has shown a lot of excitement for this new format because of its immediacy and its portability. In addition, the availability of the podcast on BMI.com, which reaches almost a million visitors each month, should be an excellent way of letting new talent reach its audience."
Simultaneously, BMI Licensing Vice President Richard Conlon, who oversees the company's new media area, announced that BMI had been licensing podcasters for nearly a year covering the public performance rights to the BMI repertoire. BMI's licensing website has been expanded to provide a clear path for podcasters to get more information on licensing music for their programs and to obtain BMI licenses 24 hours a day, 7 days a week. Podcasters including Coverville.com and Keener13.com have already signed on to the BMI agreement. BMI plans on rolling out additional licensing programs for this new medium as it grows.