Is it surprising that incumbent media titans shunned "new media" executives at an exclusive media industry gathering? Can Microsoft catch up to Google?
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Friday, July 29
MADCast: Incumbent Media Titans and Microsoft's Search Imperative
by
m2
on Fri 29 Jul 2005 05:10 PM PDT
 1 Attachments
News Corp. and Myspace
by
Allen Weiner
on Fri 29 Jul 2005 10:07 AM PDT
Not sure I totally buy the following comment from Fox. Seems to me the use of Myspace shouldn't be limited in any way moving forward. News Corp. won't use its newly acquired social networking site MySpace to promote new TV shows, promises Ross Levinsohn, head of Fox Interactive Media. "We can use it to help figure out what the Next Big Thing is, and we can develop traditional media properties around that." |
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