This is a story that cannot be overlooked. KMOX, one of the nation's biggest and powerful radio stations is dropping the Cardinals because the station cannot afford the rights any more. This is a trend. Take it seriously. If local stations continue to lose revenue, they will be forced to drop sports teams from the lineup. In some cases, baseball rights are a break-even situation and stations take on the games to carry over into other parts of their programs. It’s cool to be the “home of the Cardinals,” and adds prestige to potential advertisers.

MLB should be concerned. This could dramatically shift the economics of the game.