From Frank Barnako's column. Signs of life at a major media incumbent--
The 157-year-old Associated Press will debut a newswire aimed at younger readers next Monday.
Ted Anthony, the editor of "asap," said a new staff of 20 journalists will offer original articles and "experiences" in multimedia formats including audio, video and blogs to reach 18- to 34-year-olds, the New York Times reported.
Anthony cautioned that the premium service, most likely to be used on newspapers' online editions, will not be an "alternative newswire." He said focus-group research has shown young readers want a sophisticated view of the world and want to be engaged, the Times added.
