
The Saturday Wall Street Journal Arrives
by
Allen Weiner
on Sat 17 Sep 2005 11:33 AM PDT
In my first pass through the new Saturday edition of The Wall Street Journal, I have nothing bad to say. On the other hand, I have nothing all the wonderful to say either. I like it, but there’s nothing that seems that different than its Friday edition which has a heavy accent on lifestyle content.
Saturdays are a tough day for newspapers. Over the years, dailies have tried some innovative features to make the Saturday edition stand out. My first newspaper, The Allentown Morning Call used to have a tabloid Saturday edition called The Weekender (maybe they still do). Anyway, it was loaded with arts and entertainment content, including detailed listings. It leads you to believe that a national newspaper, without local content, has its challenges in producing a Saturday edition.. Maybe it’s why USA Today doesn’t have a Saturday edition?
Well, I wish the WSJ luck. I am a diehard reader of “the daily diary of the America Dream.” Saturdays, perhaps I’d rather relax than dream.