Euphemistically, they are called “booth babes,” but they are attractive women who are hired to lure customers (men) to the various booths at trade shows such as CES. Here are three young women who patrolled CES spreading the word about mobile TV service, GoTV.

Long, tiring, overblown, mental overload…all things that describe the first day of exhibits at CES. Here’s a series of shots from the floor of the show. I think you need to go into training a month in advance to get ready for the rigors of this annual rite of technology.

Allen and Mike take some time out during CES to get a perspective on mobile TV with Daniel House, director of marketing at goTV (wwwgotvnetworks.com).