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LiveMessage Alerts
View Article  NBC Targets Viral Video Ripoffs

I see that NBC is striking back against those who rip off snippets of its content and then post them on social video sites. The network has a new viral video site, Web favorites, that allow people to email others their favorites. It’s close, but not the same as offering consumer creators embedded players to virally distribute those clips.

View Article  The Hall of Fame in '06 Project: Robin Yount

Robin Yount, number three in our Hall of Fame in ‘06 project. About 59 left to go.

View Article  Milwaukee Brewers Spring Training

A far more fan-friendly place for baseball fans is Maryvale Stadium, the site of the Milwaukee Brewers Spring Training facility. It is in the middle of nowhere as Phoenix goes (51st Ave south of Indian School), but a great, modern place with multiple practice fields. I believe a good portion of Wisconsin was at the park, escaping the cold weather and enjoying their heroes.

The multiple fields, in places like Mesa (Cubs) and Papago Park (A's), results in players walking between facilities, offering a chance for autographs, pictures, handshakes, etc.. Go early and bring lots of sunscreen.

View Article  The Chick-fil-A Mascot

I admit it, I am a Spring Training snob. We went to the Peoria Sports Complex to see the Mariners & Padres “Fanfest,” but it was not very fan friendly. You could sit in the stands and watch the players take batting practice, but there was no player-fan interaction.

The one amusing moment was seeing the Japanese media (obsessed with Ichiro, who wasn’t even there) try and talk to the Chick-fil-A mascot, who just happens to be a cow.Check out the video clip and it will all make sense. Or not.

We found our fan-friendly Spring Training site a bit later on…stay tuned.

 

 

View Article  In the Batting Cage with Prince Fielder

If you want to see what a young hitter is made of, stand about 15 feet behind him as he takes his cuts in the batting cage. All eyes at Milwaukee Brewers Spring Training camp were on Prince Fielder, the young slugging first baseman. Son of former home run king Cecil Fielder, Prince has a compact, powerful swing.

Will Prince be the next Ryan Howard, a slugging first sacker who comes NL Rookie of the Year? Looks promising.

View Article  Misguided Media Execs Need to Keep Web Opportunity in Perspective

I saw this quote, and shook my head. I said this in my little video clip about the future of the Olympics on TV. The networks are way too excited about low ratings and high Web traffic. It’s not an even exchange in one medium for the other.  I see danger ahead for shortsighted media execs.

 

From the World Association of Newspapers' Advertising Conference in Paris. Vin Crosbie says  "The revenue generated from a print reader is 20 to 100 times more than the revenue generated by the user of a newspaper's website. To put it another way, for every print edition reader lost, the newspaper would have to gain between 20 and 100 website users to replace the lost revenues

 

View Article  Major League Baseball Hall of Famers

According to a list I saw, there are 62 living members of the Major League Baseball Hall of Fame. I think it’s out of date, but my goal for 2006 is to capture as many of the living members on video as possible. Given I will be at the World Baseball Classic finals and the MLB All-Star Game, I might get to quite a few. Some will be simple: Billy Williams and Ryne Sandburg are at Cubs spring training. Others, such has Steve Carlton, will be close to impossible.

For starters, here are two: Fergie Jenkins and Harmon Killebrew. That leaves me with about 60 more to go…

View Article  NBC Offers Free Downloads of "Conviction"

NBC is stepping up to show its ability to peer into the future. The Peacock Network is offering free Apple iTunes downloads of the pilot episode of “Conviction,” a new show from Emmy-winner Dick Wolf, set to debut on March 3rd. Given the ratings success NBC has had for “The Office” by selling downloads, this move is a logical progression of its future digital strategy.

 

When incumbent media companies team up with smart partners (such as Apple) the net result is powerful.

View Article  Scottsdale Stadium: New & Improved

We were fortunate enough to attend opening night in March, 1992 of the then-redone Scottsdale Stadium. It was one of the smaller HOK projects, but the stadium looked cool as we watched the Giants play the A’s. Today, 13 years later, we toured Scottsdale Stadium as a new facelift had been completed.

The Giants made noises about leaving Scottsdale as a Spring Training facility and heading out to some new Arizona spot such as Goodyear. Scottsdale responded by upgrading the stadium and surrounding practice facilities. Did the city do a good job? Judge for yourself.

View Article  SRP Garage Band Competition

 

A sunny afternoon in Arizona is the perfect setting for The SRP Garage Band Competition. Held at the Desert Ridge Marketplace, the competition is for local bands whose members are in high school or college, with the grand prize being a spot at the Circle K Tempe Music Festival, opening for John Mayer.

The competition is in a series of rounds, with six bands performing at each round. In addition to the spot at the music festival, the winners get a SRP-sponsored scholarship and a bunch of Fender ® equipment in honor of Fender’s 60th anniversary.

Featured in this clip are Epic Memory and the Nudniks.

View Article  World Baseball Classic Report: Chinese National Team

In my year-plus of videoblogging, my best coup is the footage in this clip--the Chinese national baseball team as they prepare for the World Baseball Classic. The team is very quietly training in Scottsdale under the tutelage of Jim Lefevbre, former LA Dodgers player and ex-manager of the Mariners, Cubs and Brewers. Lefevbre will manage the Chinese national team in the WBC; a team from Taiwan also will be represented in the classic. The teams from the Asian region will play their first round in Tokyo.

This is the first of a long series of World Baseball Classic reports, running through the finals in San Diego. The teams from South Africa, Mexico and USA will train in Scottsdale; the fourth team in the Arizona region, Canada, will train in Florida (they are being hosted by the Toronto Blue Jays) before heading here the first week of March for games at Scottsdale Stadium and Chase Field.

The most humorous thing about this clip is that my producer and I had to walk across an active driving range to get to the practice field. Luckily, John Daly was not on the range at the time.

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View Article  MADCast: Handicapping Amazon's (Alleged) Foray into Online Music

In today's installment, Allen and Mike weigh in on Amazon's alleged entry into the online music business. Is it too late? Can the company create a unique and compelling alternative to iTunes and the iPod? In an era where definitive answers to anything are hard to come by, we provide them. Kind of . . .

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View Article  Advice for Companies Offering New Media Players
There is lots of talk about a number of new media players which will soon be entering the market to compete with the iPod. Hey, why not, it’s a free market. But, here are some issues that these hopeful entrants must consider:

1.    Any new player must support open MPEG-4, the lingua franca of the videoblogging world.
2.    Any new player must have open MP3 support to facilitate podcasters and listeners.
3.    Any new player company must have some tools to empower community sharing of content.
4.    Any new player company must have some capabilities to empower consumer creators, such as easy MPEG-4 editing tools for videobloggers (like iMovie) and for podcasters (like Garageband).

And that’s just for starters…

View Article  Newspapers and Blogging
Here’s a statement of the obvious from Daniel Okrent, former NY Times ombudsman:

Blogs will overcome mainstream media as a source of news unless traditional media organizations successfully transfer the integrity of their brands onto the Internet, the former ombudsman of The New York Times says.

Is the game already over? A number of newspapers are stumbling in their efforts to incorporate blogs into their coverage maps, because they are hung up with old rules of workflow and editing. I particularly like the one newspaper that has separate blogging systems-- one for staffers (reporters and columnists) and another for consumer contributors. Who dreamed up that IT nightmare?

The window for newspapers is rapidly closing. The social community notions of Web 2.0 fall smack in the middle of what most newspaper used to be about. Get with it, or get out of the way.

View Article  The Future of the Olympics on TV

After speaking to a number of folks who haven‘t sat glued to their sets, I am beginning to believe that traditional TV coverage of the Olympics just does not work anymore. With TV ratings down and Web visits to Olympics sites up, the answer could be in utilizing new technology as a broadcast medium for such sports spectacles.

Here’s my take--

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View Article  Starbucks Is A Network? Not Yet!

For the better part of the last three years, Mike and I have been wondering when Starbucks would step up and take advantage of its large Wi-Fi network. The possibilities are endless, ranging from an in-house TV network that can be accessed by all manner of devices in its cafes to turning Starbucks cafes into media centers for Podcasters and Videobloggers. Come to the café, have a coffee and record your Podcast or upload the video you just shot.

 

It’s a no brainer. The clock is ticking.

View Article  Baseball is in the Air

Maybe it’s the fact that I live in Arizona, one of two major U.S. sites for Spring Training and the World Baseball Classic, but baseball fever is in the air. Here’s a quick pictorial look at last season featuring a number of familiar faces and places including Ryan Howard, Huston Street, Petco Park, Citizens Bank Park, Cactus League and Arizona Fall League.

Podsafe music is “The Driving Song,” by Bob Hughes.

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View Article  And in Exchange ABC Gets Peter Puck
Yes, it's true. Al Michaels was shipped from ABC to NBC for the rights to a Disney character. No telling who got the better of that deal.
View Article  ESPN Announces New Monday Night Football Broadcast Team

I am not sure what to think of the new Monday Night Football crew. Individually, the announcers (Tirico, Kornheiser, Theismann) are good, but I am not sure how the team dynamic works. Joe Theismann, a former player, has decent insight, but tends to fall in love with the sound of his own voice and talk over his colleagues. How he mixes with Kornheiser (a favorite of mine as a columnist, radio personality and TV commentator) might not work and fall flat. Tony Kornheiser, as a judge on that reality ESPN wanna-be-a-Sportscneter anchor show, was way out of his element. But on radio, his extemporaneous comments were brilliant and often controversial. In fact, once he was suspended for an on-air comment.

 

Mike Tirico is quietly one of the best play-by-play men around (he does NBA and college sports). He has class, a smooth style and knows how to let the moment be the star. My sense is he’ll be able to bring out the best in his new colleagues. Tirico did a good job bringing out the limited warmth from Patriots’ coach Bill Belichick during the Super Bowl XL coverage.

 

Well, it’s no Dandy Don and Howard Cosell, but it could be interesting…

View Article  Google Adds Chat to Gmail

One of the hot buzz phrases in the Web 2.0 space is “integrated communications.” Google has combined Gmail with Google Talk in one application. In essence, you can access the Google chat function within Gmail. So, you get an email from someone (in your contact list) and want to immediately communicate with them, and that response would play better in a real-time “conversation,” Voila, you are there. Nice!

Practically all the mail-messenger companies have some sort of link between mail and chat, but not like this. BTW, this is on a limited rollout initially….

View Article  MADCast: Super Bowl 40 Commercials *

* Denotes First 'Cast using New Gear

In today's installment, Allen and Mike discuss Super Bowl 40 commericals.
This is the first 'case we've done using iChat and Garageband. While we've had an issue or two we'll discuss in subsequent 'casts (and a few "issues" with this one were the result of operator error), the creation/editing/posting work was relatively smooth.

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View Article  The Best and Worst Ads of Super Bowl 40

The judges have spoken. Here are the picks for best (and worst) commercials of Super Bowl 40.

The judge from Pennsylvania says:

1. Emerald Nuts (Druids are just funny)

2. World Baseball Classic (but, of course!)

3. Dove

4. The Budweiser young Clydesdale

5. Careerbuilder “Jackass”

The judge from Seattle says:

1. (tied) Kermit the Frog in the Ford commercial and Budweiser young Clydesdale

2. Dove

3. Career builder “Jackass”

4. Pirate with the retractable Sharpie

5. Emerald Nuts

Worst ads? The PA judge says “Sierra Mist” with Kathy Griffin. The Seattle judge says Go Daddy.

Here's the Budweiser ad with the young Clydesdale, "American Dream."

View Article  Super Bowl 40 At The Half: Ford and Dove Are the Winners

The score at halftime is 7-3 (the good guys are winning), but we’re far more concerned with the TV commercials. So far, the judges cards are split. The judge from Seattle rates the Ford Hybrid commercial with Kermit the Frog #1 (He’s green and different as is the new car) and the judge from Pennsylvania (not Pittsburgh) rates the Dove commercial #1 because it has a message, clearly states the brand promise and has a call to action.

We'll be back with the winners after the game.

View Article  Kudos to iFilm for "Viralling" Super Bowl 40 Ads

iFilm gives those on the Web the ability to cut and paste emebedded players for their favorite Super Bowl 40 ads and place those ads on their blogs, social communities, etc...

Now, if only the TV networks and film studios understood the power of such viral buzz, we'd really be on the way to what Mark Sigal (of vSocial) calls "water cooler videos."

(Here's one Super Bowl ad)

 

View Article  Why I Hate LA

I hate LA. I always have, and suspect I always will.

Reasons? The traffic, the smog, the $60/one hour cab ride from the airport, the plastic people, mindless conversations about long work commutes, oddball posers on the street, the pretense…and did I mention the traffic? And how can you like a place that recognizes the talent of the Olsen Twins by rewarding them with a Star on the Walk of Fame. And what's there to like about the Dodgers and/or The Lakers?

Podsafe music is "Lost Angeles" by Berman.

 

 

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