For the better part of the last three years, Mike and I have been wondering when Starbucks would step up and take advantage of its large Wi-Fi network. The possibilities are endless, ranging from an in-house TV network that can be accessed by all manner of devices in its cafes to turning Starbucks cafes into media centers for Podcasters and Videobloggers. Come to the café, have a coffee and record your Podcast or upload the video you just shot.

It’s a no brainer. The clock is ticking.