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View Article  Yahoo! Acquires Jumpcut
More news from the world of consumer video.

View Article  MADCast: When Copyright Concerns Stifle Emerging Markets

In today's installment, we go over Allen's run-ins with YouTube regarding his postings to the site. Before listening, note that ALL OF ALLEN'S FOOTAGE USED IN THE VIDEOS WAS PERSONALLY SHOT BY ALLEN WITH A STANDARD VIDEO CAMERA AVAILABLE IN VIRTUALLY ANY CONSUMER ELECTRONICS STORE. This was not video captured via TV-tuner card or stream ripper. The video was edited using standard editing tools available in many general-purpose consumer software packages.

After listening to Mike and Allen's drivel, consider the following: Will media companies and major "entertainment" brands e.g. Major League Baseball ever fully leverage the explosion in consumer-generated content and commentary if they continue to rely on extending copyright laws created for an analog era?

Respectfully, we say NO!





 

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View Article  MADCast: Allen and Mike Talk Mobile Content

Today's installment: various random musings on mobile content etc.




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View Article  MADCast: Real's Streaming Patent and Something about EMI Publishing and Skype's Pending Online Retail Store

With the first item, Allen and Mike ruminate (aloud) on what Real Networks' freshly minted patent for online streaming video will mean to the nascent online video market.

As for the second item about EMI and Skype? Beats the heck out of us.  We're going off of one press release.

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View Article  NBC Offers Free Downloads of "Conviction"

NBC is stepping up to show its ability to peer into the future. The Peacock Network is offering free Apple iTunes downloads of the pilot episode of “Conviction,” a new show from Emmy-winner Dick Wolf, set to debut on March 3rd. Given the ratings success NBC has had for “The Office” by selling downloads, this move is a logical progression of its future digital strategy.

 

When incumbent media companies team up with smart partners (such as Apple) the net result is powerful.

View Article  MADCast: Handicapping Amazon's (Alleged) Foray into Online Music

In today's installment, Allen and Mike weigh in on Amazon's alleged entry into the online music business. Is it too late? Can the company create a unique and compelling alternative to iTunes and the iPod? In an era where definitive answers to anything are hard to come by, we provide them. Kind of . . .

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View Article  MADCast: Microsoft Alters Policy on Censoring Blogs

In today's offering, Allen and Mike discuss Microsoft's refinement of its policies regarding Spaces blog content that violate "local laws." This particular case involves a Chinese journalist whose blog was removed from MSN Spaces after complaints by the Chinese government officials.

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View Article  The Ad Model for Consumer-Generated Videos

In the past week, I have spoken to a few executives in the video hosting/community space, attempting to get deeper insight into the trends for 2006. Specifically, I am anxious to get a handle on what business models will be tried and what business models will likely work.

 

It’s clear (just look down the page) that I use vSocial as the host for my clips (although you also can download them from this blog). After talking to the execs from Revver yesterday, I decided to try out their model in which consumer creators get paid a percentage of ads that are viewed when surfers click through on their videos. So, I tried it. I added a Revver-hosted clip for an older video that’s popular (I know from Google video logs). So, I am here to report I made $1.20 yesterday on that video. Now, that’s one video—an older one at that. Am I tempted to try more? You betcha. Will the ad model that rewards consumer creators who offer up interesting clips work? Not sure, but it looks promising.

View Article  MADCast: Online Video Stores

In today's installment, Allen and Mike 'cast about the evolving online video market -- a subject we'll be returning to regularly.  For today, we'll focus on Apple's iTunes vs. Google's online video offering. Will consumer-created content be a deciding factor in who owns the online video market?

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View Article  Starbucks Gets Into the Movies

Starbucks’ partnership with Lionsgate (see below) is just the start. At the outset, this might look like a cool affinity marketing deal, but Starbucks continues is drive to be on the edge of the digital media distribution revolution (what Mike and I call Media Titans). In addition to selling DVDs of the movies at their store, how long will it be before they over the air downloads of movies (and other related content) at their coffee bars?

 

A few thoughts for Starbucks: why not follow the Myspace lead and take advantage of the viral nature of “consumer as network” to create buzz on these movies? Create embedded players that allow bloggers to put movie trailers on their pages. Jazz up the Starbucks page to be a venue to allow movie fans to communicate with one another. Why not buy some Tv ads to be put on videoblogs and/or sponsor some Podcasts? Heck, why not make the coffee bars Podcasting and videoblogging centers…well, that’s a start.

 

Starbucks (NASDAQ: SBUX) Entertainment announced today a truly transformative partnership with Lionsgate (NYSE and TSX: LGF) in which Starbucks will participate in all aspects of the marketing and distribution of Lionsgate and 2929 Entertainment’s new film, Akeelah and the Bee, which will release theatrically on April 28, 2006. With its national footprint of stores, strong trust from its huge and diverse customer base and proven track record with word-of-mouth marketing, Starbucks is in a unique position to help its customers discover this film.

 

Starbucks has already demonstrated success in marketing in the entertainment industry with its multifaceted strategy to reconnect its customers with new and unique music options that enhance their overall Starbucks Experience. The Company has since been recognized by entertainment authorities as a significant force in the music industry. Today’s announcement extends that powerful reach to film and provides a unique opportunity to elevate an inspirational motion picture to a discerning audience at a time when the industry has seen flat admissions in recent years.

 

Lionsgate has achieved feature film success with innovative and cost-effective marketing strategies and its focus on large niches that have historically been underserved.  The two companies, both renowned for defying conventional orthodoxy, believe that they can collaborate on a unique marketing approach to the domestic box office that reaches a much larger audience and, in the process, maximizes Akeelah and theBee’s commercial potential.

 

Through an innovative and interactive marketing campaign, Starbucks will uniquely engage its store customers in the U.S. and Canada to introduce the film to them. Beginning immediately, Lionsgate and Starbucks will provide a large number of Starbucks baristas the opportunity to screen the film prior to its release. In addition to creating strong buzz and word of mouth among the baristas, in early April Starbucks will launch an in-store promotion to allow millions of Starbucks customers to experience the fun and inspirational feeling of the movie. Starbucks multi-dimensional marketing support includes opportunities for sneak previews for its customers and a Wi-Fi network promotion. Starbucks will also utilize its relationship with XM Satellite Radio to offer special programming on Hear Music™ Channel 75 on XM Satellite Radio. Beginning April 4, 2006, Starbucks will begin carrying the Akeelah and the Bee soundtrack and will carry the DVD when it is available later in 2006

 

View Article  Google's Video Marketplace

If you'd like to see our thoughts (Mike and mine) on Google's new video service, click here and you can read all about it on our company's Web site.

A few additional thoughts:

*At launch, it lacks the visual elegance of Apple iTunes.

*It's not easily discernable as to what videos can be downloaded to the iPod.

*There should be some promos or freebies to whet consumers' appetites.

 

View Article  MADCast: From the Trenches at CES

Mike and Allen try a new field-recording kit at a place where both have worn out more than a few shoes: CES in Las Vegas.

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View Article  MADcast: Podshow Steps Up

In this installment, Allen and Mike discuss commerce and community, two essential forces driving the evolution of podcasting. 

We address these issues through the lens of Podshow, the well-funded venture headed by Adam Curry and Ron Bloom. 

Mike is somewhat circumspect during this discussion as some parts of the Podshow story are still under wraps. 

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View Article  MADCast: Tagging, Yahoo and consumer-to-consumer taste sharing

In this edition of the MADCAST, Allen and Mike discuss tagging and consumer-to-consumer taste sharing and their importance to the next stage of growth in media industries.

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View Article  Another Day, Another Video Upload/Sharing Community

Today's contestant is Vsocial; the company appears to be in my nexk of the woods. Great transcoding!

 

View Article  China Says Yes to MPEG4

Interesting story. China is selecting MPEG-4 as its offocial IPTV coding standard. No doubt this will persaude software firms to provide better editing tools as well as a reasonable DRM standard.

 

View Article  CNN Pipeline

Being an early adopter sort, I felt compelled to try CNN Pipeline this morning. CNN Pipeline is CNN’s new pay news service delivered via the Web. Being a thrifty sort, I am on the 99 cent “for the day” trial.

 

Some early thoughts:

 

  1. If you want the desktop player, it’s a funky download requiring some sort of Microsoft runtime to be installed. I am not a big fan of such things, but I figured the collateral damage would be slight.
  2. The picture is the size of an index card which is pretty decent. I don’t see a full screen mode anywhere.
  3. There are many viewing options including a mini mode that is relatively unobtrusive. I cannot figure how to get the player to persistently stay on the screen no matter what else I am doing (checking email, using Word,, etc..)
  4. There is a cool feedback feature that populates an email to allow you to share your thoughts. Gotta figure there will be an AIM client soon (AOL and CNN are both in the TWX family)
  5. There are four pipes (channels) running at the same time on varying themes. Right now, there is an international story, something on the White House, weather forecasts and a general news feed. The anchor appears to be dedicated to the Pipeline as opposed to a rebroadcast of an existing feed.
  6. There are no commercials
  7. There are lots of on-demand feeds and segments on such topics as sports, entertainment, business, etc..

 

On a 0-10, it gets a solid 7.5 so far. There’s nothing better than watching a live feed of  heavy snow falling in Virginia when it’s sunny and 65 at your home.

View Article  Innovation from The Virginian- Pilot

Maybe I am prejudiced as a former newspaper reporter, columnist and digital media exec, but I say you can never count the print guys out. Yeah, yeah.. I know I am cheerleading, but take a look at the new TV-video effort from The Virginian-Pilot (a Landmark Communications company). It’s cool and light years ahead of others in their sector. Keep in mind, though, Landmark was way ahead of the pack back in the early ‘90s in the world of newspaper voice and then Internet services. From an innovation standpoint, this effort then is no big surprise.

View Article  Post-Turkey Day MADCast: TV over the web, IPTV

Today, Allen and Mike return from the holdiday weekend after  extended travels to places like Phoenix Muni and the western suburbs of Chicago (Mike, that is).  What do we have to talk about? TV over the Web which is different than IPTV. Yes, yes it is different. 

Listen and see what we mean.

 

 

 

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View Article  MADCast: Digitizing Libraries, Open Archive, Microsoft, Google

Allen and Mike take on recent announcements from Microsoft and others that outlined various efforts to digitize and make searchable all the print material that exists, and then some.

 

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View Article  MADCast: Playing with Google's Money, MS-AOL, Music

It's an end-of-the-week grab-bag. (A marketing person would refer to it as a "synopsis of important industry events." Somebody else, like my mother, might label this 'cast nothing but garden variety rumor mongering.)

In any event, Allen and Mike share their recommendations on how Google could spend the $4 billion they just raised in their secondary offering.  Allen muses on the rumors about Microsoft and AOL.  Mike muses more about the Future of Music Summit in D.C.

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View Article  Those Telco Guys Come Through

Hey, I am the first to slam the telcos (aka former Baby Bells), but I have to say, BellSouth gets huge props for this:

Evacuees to the Houston Astrodome and surrounding Reliant Center facilities will be receiving an important New Orleans product – their local editions of The Real Yellow Pages® from BellSouth.

 

With the thousands of evacuees who are temporarily located at the Astrodome and surrounding Reliant Centers, BellSouth is having directories delivered to assist evacuees in reaching family, businesses and important resources prior to returning to the New Orleans area.

 

“The evacuees located in the Houston area are BellSouth customers, neighbors and family.  We hope having a local resource with important numbers including insurance companies, schools and other and resources will be of great assistance to all evacuees,” said Ike Harris, President of BellSouth Advertising & Publishing Corporation.

 

Approximately 900 directories are scheduled to be delivered on Monday, September 12.   Evacuees who have already found housing in the Houston area, but still want a copy of their local directory can go online to www.realpageslive.com and access any of the more than 500 BellSouth directories, or they can call (800) 422-1955, provide their Louisiana home telephone number and ask for a copy of their local directory.

 

Over the next few weeks, BellSouth will work with SBC Communications to provide directories to other centers located in Texas and neighboring states hosting Hurricane Katrina Evacuees.

 

View Article  The "Beeb" Opens the Archives to Consumer-Creators

Will UK's digital creators come out of the woodwork for this? It's going to be interesting to watch to see how UK digital media fans flock -- or don't -- to the BBC's Creative Archive license. 

Couldn't think of a better way to kick it off than announcing a contest for the best music video using the archive's video stock.

 

View Article  MADCast: The Media and Katrina

Wherein Allen and Mike try to understand the effect of Katrina on the NO media. Will papers make a permanent jump to all digital -- or primarily digital -- by necessity?

 

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View Article  MADCast: A Phone from Google?

What madness is this?

Allen and Mike present and then challenge the notion of Google offering a mobile phone of their own.  Whether or not you agree with the notion, we think the assumptions that go into our respective opinions are food for thought.

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View Article  Podcasting Widgets

Mike and I have done two MADCasts on the subject of Widgets. Here’s a piece from Podcasting News on creating a Podcasting Widget.

View Article  MADCast: Weekly Round-up: Yahoo Music, Sports Licensing and Oakland A's

Sorry for the delay, folks.

In this installment, Allen and Mike expound upon the future of sports TV programming with the ESPN-COMCAST hook-up for hockey games as a discussion point. We follow that up with some chatter on Yahoo Music's (mostly) permanent low-low pricing for music subscriptions; and finally we go after the Oakland A's. We use the adjective "short-sighted" a lot in that last entry.

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View Article  MADCast: Of Things Moving at Warp Speed: TV

In today's episode, Allen and Mike admit that the past few days worth of news in the media world have left them slack-jawed at the speed with which world of TV is morphing.

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View Article  MADCast: Incumbent Media Titans and Microsoft's Search Imperative

Is it surprising that incumbent media titans shunned "new media" executives at an exclusive media industry gathering? Can Microsoft catch up to Google?

 

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View Article  MADCast: A World without Browsers ? ? ?

Allen expounds on the possibility of a world without browsers.  Mike listens and learns.

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View Article  MADCast: Digital Media's Abuzz but Where's Microsoft?

Today's MADCAST finds Allen and Mike musing about Microsoft's ability to rekindle the competitive juices to claw its way back to a leadership position in the digital media world . . .

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View Article  MADCAST from July 20, 2005

...Wherein Allen and Mike discuss Microsoft and the challenges it faces.

Editor's note: This is a repost of an entry that was plagued by technical issues. We think those problems have been solved. Mostly...

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