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LiveMessage Alerts
View Article  MADCast: When Copyright Concerns Stifle Emerging Markets

In today's installment, we go over Allen's run-ins with YouTube regarding his postings to the site. Before listening, note that ALL OF ALLEN'S FOOTAGE USED IN THE VIDEOS WAS PERSONALLY SHOT BY ALLEN WITH A STANDARD VIDEO CAMERA AVAILABLE IN VIRTUALLY ANY CONSUMER ELECTRONICS STORE. This was not video captured via TV-tuner card or stream ripper. The video was edited using standard editing tools available in many general-purpose consumer software packages.

After listening to Mike and Allen's drivel, consider the following: Will media companies and major "entertainment" brands e.g. Major League Baseball ever fully leverage the explosion in consumer-generated content and commentary if they continue to rely on extending copyright laws created for an analog era?

Respectfully, we say NO!





 

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View Article  Turning Reality into Fantasy

There’s a new fantasy sports game about to hit the market in mid-September that takes a novel approach to this explosive market. Protrade uses a stock market/commodity market metaphor in which players are given a base price (determined by market value) that changes dynamically based on on-field activity. You have to see it to understand it but also be wowed by its ease of use. For example, a running back’s value goes up (or down) in real time after he picks up yardage. In fact, he gets a bigger value boost if he’s in a crucial part of the field based on his team’s likelihood of scoring. Pretty cool, huh?

Protrade will start off with the NFL in its launch, followed by plans to replicate its model with the NBA and MLB. I’d say that golf also is a likely target.. Wonder if you can put a value on a mulligan.