There’s a new fantasy sports game about to hit the market in mid-September that takes a novel approach to this explosive market. Protrade uses a stock market/commodity market metaphor in which players are given a base price (determined by market value) that changes dynamically based on on-field activity. You have to see it to understand it but also be wowed by its ease of use. For example, a running back’s value goes up (or down) in real time after he picks up yardage. In fact, he gets a bigger value boost if he’s in a crucial part of the field based on his team’s likelihood of scoring. Pretty cool, huh?

Protrade will start off with the NFL in its launch, followed by plans to replicate its model with the NBA and MLB. I’d say that golf also is a likely target.. Wonder if you can put a value on a mulligan.