The LAWeekly has a story today that is either a bombshell or a blinding flash of the obvious, depending on your position in the digital media world as it applies to the future of newspaper publishing.

Expect more, not less, of this in the coming months...

Interesting news today: seems venerated Silicon Valley VC firms Sequoia Capital and Kleiner-Perkins have decided to invest $8.5million in Adam PodShow, Inc., a business built by Ron Bloom and Adam Curry (yes, that Adam Curry).  Silicon Valley monarchs John Doerr and Ray Lane have are joining the PodShow board of directors.

Coincidentally, another podcasting pioneer, ODEO, received another round of funding from firms Charles River and Amicus, and a host of angel investors including Ron Conway.

So, now all the bright-eyed enthusiasm we've seen in the eyes of developers and podcasters, the confident exclamations that this podcasting thing "is going to break big" have come to pass.  Actually, not exactly.  Now comes the really hard work -- creating revenue generating businesses out of all this potential   energy. 

In other words, folks like Adam (PodShow) and Evan (ODEO) are the dogs who've been chasing the car in the streets of Silicon Valley for months. Today, they caught the car. Now what?

Seriously, the funding an business-development expertise that comes with the money are the fuel that will allow companies like PodShow and ODEO to develop tools and programs that will deliver revenue in the form of subscriptions, advertising etc.