I saw this quote, and shook my head. I said this in my little video clip about the future of the Olympics on TV. The networks are way too excited about low ratings and high Web traffic. It’s not an even exchange in one medium for the other.  I see danger ahead for shortsighted media execs.

From the World Association of Newspapers' Advertising Conference in Paris. Vin Crosbie says  "The revenue generated from a print reader is 20 to 100 times more than the revenue generated by the user of a newspaper's website. To put it another way, for every print edition reader lost, the newspaper would have to gain between 20 and 100 website users to replace the lost revenues