
The Digital Opportunity Starts with Minor League Baseball
by
Allen Weiner
on Mon 25 Apr 2005 08:57 AM PDT
I am reading a lot about Major League Baseball’s lumbering plans to offer blogs (not sure if they will be by fans or players) and how the NFL is shifting gears to become more fan friendly on the Web, but the revolution will start in the minor leagues.
If you follow Minor League Baseball (and most people have better things to do), you already know it’s an exploding market. Yes, it has consolidated, but 20 years ago there were far too many teams, and now it’s down to a manageable two or three leagues in each division (Low A, High A, AA, AAA and Independent). There are three or four new sponsored stadiums/palaces being built each year in each league and there are serious owners spending serious money to draw fans looking for good entertainment at a fair price.
Minor League Baseball is the perfect place for the digital revolution to start. Every baseball fan wants to hear about future stars, especially if they are players on the way to help their team. And every team wants to build a base beyond their market to make their teams/stadiums a draw for baseball-hungry travelers. Check out the baseball fan blogs—many are devoted to minor league teams.
Each minor league team should have its games broadcast on the Web and offer a blogosphere for fans to put up stories, pictures and video. Any revenue they may think they will lose will be made up on merchandise sales. Baseball America, the bible for baseball nuts (like me) has a story in each issue about the painstaking care minor league teams take in crafting new logos and designing hats, t-shirts, etc..
This summer, I hope to have video from at least a few minor league games. I wish it were more; some summer, my wife and I will hop in an RV and cruise the country seeing as many minor league games as possible. and posting video, of course.