You can feel the momentum change. It’s palpable. The acceptance of Podcasting is growing by the day as major media companies see the opportunity. It’s so easy and effective; the Media Giants are shaking their heads and wondering “what’s the catch?” There is none. It’s personal and timely and portable. Money can be made, directly from the ‘casts themselves (by inserting ads) or by tying back to other assets in the brand.

WMAQ, Chicago, is the latest to join the Podcasting phenomenon. The lightning speed at which Podcasting is making an impact is unprecedented because of the buzz that transfers from user to user to non-user. Once media players have imbedded tools to manage Podcasts, this trend goes to the next level. Products such as Ipodder and Doppler need to be pre-loaded in iPods, I-rivers, etc… A story for another day.

Who’s next to join the Podcasting parade? A better question is, who wants to be left behind?

What will the radio market look like over the next few years? Can anyone be a radio star?

Also, we ponder why we haven't heard anything on the Podcasting front from Mark Cuban, founder of broadcasting.com.

And, as an extra bonus, we sing the theme to "Have Gun Will Travel."

Note: We're working on a theme song--well, more of an intro--for show.

More evidence that our endless prattling on and spilling of digital ink about consumers-as-content-creators is on the mark.  Admittedly, this story details a slight variation on the theme, but still . . .

Why shouldn't an "underpaid radio producer/DJ" get some love by creating a cool mash-up? His station owners should be beside themselves with joy at the the major branding campaign he's done -- alone.

Why should record labels go after this guy? (We don't think they should but they might, being record labels and all.) Heck, it might even lead to greater sales of Oasis albums. (Not that I'll ever change my mind about Oasis.)

Mike and I talk about Adam Curry's move to replicate his MTV success on satellite radio with a new show about Podcasting. Sound curious? We think so.

Also, more drivel on baseball blogs.